Strategy has potential to drive growth and can counter tobacco and alcohol sales being affected, say analysts
THE 7-Eleven brand of convenience stores is a familiar sight in this part of the world. But the publicly listed operators of the chain in Singapore and Thailand are jostling for the stores to be seen less as a nearby place to pick up cigarettes and beer – and more as “quick-service restaurants”.
The term was floated by Scott Price, the group chief executive of Singapore-listed DFI Retail Group, at an earnings call in August. And it has stuck.
DFI, a multi-format retailer that counts CS Fresh, Giant and Guardian under its brands, also operates 7-Eleven stores in Singapore, Hong Kong, Macau and China’s Guangdong province.
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