• Electronic Arts Rolls Out Advertising Model That Places Ads Directly Inside Gameplay

    Electronic Arts has launched a new advertising platform that allows brands to integrate marketing content directly into gameplay, expanding the video game publisher’s efforts to connect advertisers with its massive global player base.The initiative, called EA Advertising, enables brands to place advertisements within game environments through dynamic, real-time placements that mirror traditional sports and entertainment settings. The move comes as advertisers increasingly look beyond traditional television and digital channels to reach consumers through gaming.Under the new platform, brands will be able to appear within gameplay through digital stadium signage, scoreboards, broadcast overlays and customized in-game content.Electronic Arts said the platform…

Business

  • China investors turn sellers of Hong Kong stocks in rare reversal

    Published Mon, Jun 1, 2026 · 03:02 PM [HONG KONG] Chinese mainland investors turned net sellers of Hong Kong stocks for the first time in nearly three years in May, underscoring waning confidence in the city’s market. They sold HK$3.6 billion (S$586.6 million) of equities via the trading links with…

Lifestyle

  • Don’t let RFK Jr distract from the big health threat: Sugar

    It’s not the food dye in Froot Loops that Americans should fear; it’s the more than 66 pounds of sugar they consume a year ARE there “toxic chemicals” in food killing Americans? That fear is getting lots of attention thanks to Robert F Kennedy Jr, president-elect Donald Trump’s pick to…

National

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Culture

  • Upset Taylor Swift says she was told Ticketmaster could handle demand

    POP superstar Taylor Swift said on Friday it was “excruciating” for her to watch fans struggle to secure tickets for her upcoming U.S. tour after she had been assured that Ticketmaster could handle large demand. The New York Times reported that the US Justice Department was investigating whether Ticketmaster parent…

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