Andrea Lopez has never believed in following a straight line, not in careers, not in plans, and certainly not in life. A first-generation American whose parents emigrated from the Dominican Republic, Lopez has built her career not by following a blueprint, but by trusting her instincts, taking risks, and seizing opportunities as they appear, even when the odds seemed stacked against her.
Her journey began in North Jersey, where she grew up in a community of immigrants just a short drive from Manhattan. Her parents, neither of whom attended college in the US, poured everything into ensuring she could.
“They would always say, We got out of the Dominican Republic, we came to America, the land of opportunity. You have no excuse to fail,” Lopez recalled. “They didn’t know what the limits were, so in their eyes, everything was possible.”
It was an upbringing defined by sacrifice. She became the first working woman in her family, a break from generations of stay-at-home mothers. She worked odd jobs through high school, and at just 18, she was already managing marketing campaigns for a gubernatorial candidate.
But on her very first day of college, Lopez’s world shifted. Her father passed away unexpectedly. “It was a shock, and it forced me to take the next four years incredibly seriously,” she said. To support herself, she juggled two to three jobs each semester, working nights and weekends while pursuing a communications degree.
In those years, she found herself drawn to digital marketing. She started writing for an online publication, only to notice that her work wasn’t judged on quality but on metrics of clicks, impressions, and bounce rates. Curious, she offered to work on the mechanics behind the reports she received. That decision became the first domino in a series of chance encounters and bold choices.
One summer, wandering near Jersey City’s boardwalk, she stumbled into a shop and found herself working for a renowned interior designer. She sold high-end furniture by day, but soon took over the designer’s digital presence, managing her website and social media. That unexpected detour opened doors to bigger roles with multinational corporations.
From there, Lopez built experience with multinational companies and a major ad agency. When the pandemic accelerated demand for digital advertising, she pushed through 14-hour days, gaining a front-row view of how technology was reshaping business.
But Lopez wanted more. She started applying to tech firms, setting a personal rule of 10 applications a day. The one she thought was a long shot turned into her big break at one of the Big Five tech companies.
For Lopez, her relentless drive is part inheritance, part survival, and part rebellion. As a child, she faced teasing for her accent and felt the sting of being an outsider. At a private school, she was often the only Latina in the room. “It lit a fire in me,” she said. “At first, it was anger. But over time, it became fuel. It became muscle memory to keep pushing.”
That persistence is matched by optimism. Where others see uncertainty, Lopez sees possibility. She credits her immigrant upbringing for shaping that outlook. “My parents didn’t know what my limits were. To them, America was limitless. That mindset gave me permission to go after things without fear.”
When asked what she would tell others, especially first-generation students or those without role models in their families, Lopez doesn’t hesitate: “I don’t believe in linear progression or rigid plans. Plans can feel safe, but they’re actually limiting. With evolving technologies such as AI, do you really think a 10-year plan is going to hold up? Probably not. But that’s the exciting part of life. It means the future is wide open.”
Lopez encourages others to lean into intuition, to treat uncertainty as an opportunity. “Not knowing what the next decade looks like is the most exciting space to be in. It means there are going to be opportunities that don’t even exist yet,” she affirms.
Her advice is both practical and hopeful: teach yourself skills, stay alert to trends, and when opportunities appear, no matter how unexpected, act on them. “The Internet has leveled the playing field. You can research, you can connect, you can teach yourself anything,” she said. “And if you feel as if ‘you’re a nobody,’ think of it as an advantage. You have nothing to lose. And keep pushing through till you become proud of yourself.”
