Nasiyr Bey, a native of Brooklyn, is the innovative founder behind Aroma Cigars Etc. Lounge and the 10 Enemies cigar brand, both headquartered in Charlotte, North Carolina. His inspiring journey from humble beginnings to entrepreneurial success is marked by a significant shift from the music industry to becoming a key player in the cigar world.
Nasiyr’s career took off in the early 2000s, where he established himself in the realms of marketing and promotions. His keen ear for music earned him pivotal roles in A&R, where he played a crucial part in signing an R&B artist to Def Jam/Disturbing the Peace. Additionally, his multifaceted talent was showcased in his work on the soundtrack for the film “XXX: State of the Union Pt. 2 – Next Level,” starring Ice Cube.
In 2019, Nasiyr made a pioneering leap into the cigar industry by integrating cryptocurrency into both his cigar lounge and brand operations. This bold move highlighted his innovative mindset and set a new benchmark in the industry.
Though he achieved considerable success in music, Nasiyr was eager for new ventures and found his calling in the world of cigars. He was drawn to the sophistication of cigar culture and saw an opportunity to create a unique environment that welcomed a wide-ranging clientele. Aroma Cigars Etc. Lounge distinguishes itself with its inclusive atmosphere, appealing to patrons of all ages and backgrounds. The lounge’s decor, featuring hip-hop-inspired artwork, reflects Nasiyr’s deep roots in the music industry.
The 10 Enemies brand offers a diverse selection of cigars, catering to both seasoned aficionados and those new to the experience. Nasiyr’s business philosophy centers on building relationships and providing unforgettable experiences for his customers.
For Nasiyr, Aroma Cigars Etc. Lounge is more than just a business venture; it is a reflection of his personal journey and commitment. By reimagining the traditional cigar lounge, he has created a vibrant community space that celebrates diversity and the shared enjoyment of cigars.
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