[SINGAPORE] NoonTalk Media has partnered property investment holding company Merak Holdings, to improve the media entertainment company’s operational efficiency, “streamline and automate processes, train employees and foster a culture of continuous innovation”.
Merak currently holds a sole industrial property asset in Singapore.
Under the partnership agreement, NoonTalk and Merak will incorporate a company, Verve Media Live, NoonTalk said in a bourse filing on Wednesday (Dec 31). It will have an issued and paid-up share capital of S$1,000 comprising 1,000 shares, with 81 per cent held by Merak and 19 per cent held by NoonTalk.
“The purpose of Verve Media Live is to establish an integrated media hub focused on pursuing value-generating opportunities in media production, content development, live-streaming incubation operations and e-commerce,” NoonTalk said.
It added that, under the agreement, Merak will contribute the operational premises at 25 Bukit Batok Street 22 for the duration of the agreement, along with facility management services, resources and “other relevant expertise”.
“Through this partnership, Merak and NoonTalk Media aim to cultivate a local creative ecosystem by providing a physical platform to incubate, support, and elevate independent media professionals and their projects.”
NoonTalk’s subscription of shares in Verve Media Live will be funded by internal resources. The agreement is not expected to have a material impact on the group’s net tangible assets per share or earnings per share for the 2026 financial year.
The independent auditor for Catalist-listed NoonTalk had in October raised doubts about the group’s ability to continue as a going concern, citing net liabilities and substantial losses for the financial year ended Jun 30.
The counter closed unchanged at S$0.066 on Wednesday, before the announcement.
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