While such products may be a way for investors to achieve higher returns than they otherwise could, they do come with costs
INVESTORS have differing risk tolerances, but a common goal would perhaps be to make the maximum amount of returns for the lowest amount of risk.
To do so, they may be enticed by new products, such as downside-protected exchange-traded funds (ETFs).
Such defined-outcome ETFs try to provide investors the best of both worlds: investing in strong equity markets, such as the S&P 500 in the United States, while limiting the losses that they make along the way.