Dope Daiquiris is emerging at the center of a cultural shift that is reshaping how people gather, celebrate, and unwind. A growing number of consumers are choosing alcohol-free lifestyles, and studies show a sharp rise in sober-curious events and wellness-driven social experiences. Within that movement, founder Brian Dobbins saw an opportunity to rethink the traditional daiquiri and to introduce a product designed for people who want the relaxation and social ease of a drink without the after-effects.
Dobbins’ background spans two decades in the frozen daiquiri industry, where he served in executive leadership roles and oversaw product development for one of the nation’s largest to-go providers. After noticing a steady decline in alcohol sales following the COVID-19 pandemic, alongside an increase in consumer interest in cannabis alternatives, he recognized a shift happening in real-time. “Younger people simply aren’t drinking the way they used to,” he says. “They still want to relax, but they don’t want the hangover. They’re choosing something different.”
That realization became the starting point for Dope Daiquiris, a hemp-infused, non-alcoholic frozen daiquiri built around ease, flavor, and a smoother kind of social experience. Launched last summer, the brand, Dobbins notes, has quickly resonated with consumers looking for a drinkable cannabis option that felt familiar yet elevated. He approached the formulation the same way he approached product innovation throughout his career, with consistency and a clear purpose.
“The product we intended to sell and still intend to focus on is an alcohol alternative,” he explains. “People are going to seek ways to unwind, but we want to offer something that has no hangover, no next-day fog, and a very different connotation.”
The daiquiris come in playful flavors like Margaweeda, Pina Express, and Orange’cicle, available both in freezer-ready pouches and in concentrates that can be blended at home. Beyond retail, Dobbins emphasizes the brand has gained momentum across bars, restaurants, movie theaters, specialty venues, and even sports stadiums.
Dobbins highlights that because the product is non-alcoholic, it fits into a growing category of establishments that are rethinking late-night and alcohol-free social environments. He notes that the versatility has been a driving factor. “Anywhere alcohol is served, we have a version of the product that fits,” he notes.
From slushy machines used in bars to concentrated mixes found in liquor stores, the brand has adopted an agnostic approach that allows it to meet customers where they are. Dobbins notes that wedding planners are adding it to reception menus for guests who prefer not to drink. Wellness retreats, yoga sessions, and creative workshops are using it to offer a more relaxed atmosphere without introducing alcohol.
Dobbins’ team even sponsors “puff-and-paint” classes and community gatherings that combine creativity with a calmer energy. One of the most unique placements so far has been food trucks outside nightlife districts, an option that allows people to wind down after a night out without turning to another drink. “People leave the bar, grab their tacos, and take a daiquiri home,” he says. “It gives them a completely different way to end the night.”
According to Dobbins, Dope Daiquiris’ rapid rise reflects a broader shift in consumer behavior, one where wellness, moderation, and alternative forms of relaxation are increasingly shaping the future of social drinking. As the alcohol-free movement continues growing, Dobbins’ approach positions the brand not just as a hemp beverage, but as a new kind of social ritual.
Media Contact
Name: Brian Dobbins
Email: brian@dopedaiquiris.com
