Is McDonald’s Hinting At The Return Of All-Day Breakfast In Cryptic Instagram Video?

Is McDonald’s Hinting At The Return Of All-Day Breakfast In Cryptic Instagram Video?


A cheese, sausage and egg McGriddles breakfast sandwich at a McDonald’s is shown June 12, 2003 in Coral Gables, Florida.
Joe Raedle/Getty Images

An innocuous McDonald‘s post, which shows a coffee cup and a half eaten hash brown, has the Internet in an uproar with customers theorizing it’s a harbinger for the return of all-day breakfast.

The cryptic post, which already has over 11,000 likes, shows an animated clip that features the date “11/18” and a song with lyrics hinting at morning rituals.

Commenters speculated that the post signals the return of all-day breakfast, which McDonald’s discontinued in 2020 during the pandemic.

Others speculated a potential partnership with animated brands like The Doodles. Others suggested that a new menu item may soon be debuted.

McDonald‘s hasn’t confirmed the meaning of the post.

McDonald‘s made a splash during the presidential election, where Donald Trump carefully planned a shift at the popular burger joint.

McDonald’s later distanced itself from any controversy over the stunt, saying, “We are not red or blue–we are golden,” referencing its famous Golden Arches.

In June, the company faced a setback in its quest for automation, halting its AI-powered drive-thru trial at 100 locations throughout the country due to problems with inaccuracies.



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I am an editor for IBW, focusing on business and entrepreneurship. I love uncovering emerging trends and crafting stories that inspire and inform readers about innovative ventures and industry insights.

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