In the online fitness and fashion industry, one of the leading names you will come across is Christian Guzman, Founder and CEO of the highly successful brand Alphalete Athletics. A fitness mogul and celebrated YouTuber, vlogger, and successful entrepreneur, Guzman is currently one of the foremost online content creators working in the fitness and fashion niche.
Christian Guzman
Born in Sugar Land, Texas, Christian Guzman is an American bodybuilder, fitness YouTuber, vlogger, and fitness entrepreneur who is widely regarded as one of the most recognized fitness personalities on the internet. His company, Alphalete, is a fitness apparel brand offering affordable but high-quality ‘athleisure’ style fitness and lifestyle clothing featured at international bodybuilding events.
Although Guzman has been into fitness and bodybuilding for some time, his foray into the entrepreneurial side of things kicked off in 2012 when he began making fitness videos on social media. As things picked up, he launched a string of businesses around the fitness niche.
With all these achievements in the bag, Christian Guzman yet remains focused and unrelenting in his drive forward. He plans to continue building upon his ’10 goals in 10 years challenge’ even though he had since surpassed the goals he set when he was 19. 1. Film and upload 1000 YouTube videos.
According to Guzman, part of his goal for the ’10 years challenge’ is to develop 5 new Alphalete gyms around the world, and get Alphalete into select retailers around the world. Others are: “earn my IFBB pro card, start a non-profit, design & build a forever home, start a new business that will generate 100M+ in revenue, and always be present for his followers.”
One of the arms of his brand, Alphaland, is a state-of-the-art establishment where high performers get a uniquely incredible experience from a one-of-a-kind facility that comprises a Commercial Gym, Warehouse Gym and an Outdoor Gym with high-end equipment like Powerlifting/CrossFit Equipment, 2 NCAA-Sized Basketball Courts, Running Slides, and Football/Soccer Field. Other facilities in Alphaland include a Private Workout Studio, Boxing Equipment, Dedicated Workspaces, a Modern Patio, Secure Lockers, and Towel Service, amongst others.
Considering how successful Guzman has been in the fitness industry and the inspiration he’s become to millions of people, it’s amazing to note he had a tough time as a kid back in middle and high school. Back then, Christian Guzman was quite skinny, nothing at all like the well-contoured fitness coach and bodybuilder he is today. It’s a sheer transformation of how he evolved over time.
He also loved music in those days, participating in a rock group as a guitarist. Perhaps if the omen had been favorable, Guzman might have become an accomplished musician today. But that was not to be. On the collapse of his boy band,Christian Guzman met up with some friends who were involved in fitness training. They trained a couple of times every week, and Guzman just got sucked into the whole schedule from that time on.
As he got into shape due to those routines, the then-18-year-old Guzman decided to take things a notch higher. He got himself a camera and started recording his training sessions, documenting his changes on YouTube. That was during his freshman year, and by 2015, he’s garnered over 300,000 subscribers to YouTube. Now, his subscribers on that platform alone have crossed the line of 1 million, just like his Instagram account.
On the heels of his success as a vlogger, Guzman leverages his partnership and the network he’s built in the industry to launch an initiative called the Summer Shredding Challenge. The Challenge became an instant hit and is an annual bodybuilding/fitness show. For Christian Guzman, his life is all about fitness and health.
Alongside his sports-fashion brand and an active YouTube channel, Guzman also runs a unique gym in Houston known as the ‘Alphalete Gym,’ through which he provides the best comprehensive Summer Shredding Workout Plans to his clientele. And that’s not all about this savvy entrepreneur; he’s also the owner of the popular Up Energy Drinks brand, like 3D Energy Drink.
Today, Christian Guzman keeps challenging himself to get better despite all his accomplishments; it’s an ongoing process and there’s no time off work for the fitness icon. Although coming on YouTube as a Fitness instructor and coach may have been the turning point in Guzman’s success story, his entrepreneurial plans and vision extend far beyond the platform.
