The world has entered a stage where speed often determines success, leaders juggle constant demands, and organizations face relentless pressure. Amid this chaos, clarity is often the first casualty. Decisions get clouded, communication breaks down, and people lose sight of what truly matters. For Dennis Larsson, founder of MOSO International, the solution has not been more strategy or more noise. It is a return to the fundamentals of human growth: core values.
“Most organizations today are cluttered, disorganized, and noisy,” Larsson says. “We tend to forget what really drives results. For me, it always comes back to clarity.” That clarity, he believes, comes from understanding and living by one’s deepest values.
Larsson’s conviction is rooted in experiences. Born and raised in Sweden, he spent over two decades in senior leadership roles within a large, value-driven company before moving into management consulting. By 2017, he wanted to take a different path beyond telling organizations what to do. Larsson then chose a new direction, one focused on asking people who they are. That shift gave birth to MOSO, a company built on the principle that real growth must begin with a strong foundation.
His company’s name, MOSO, reflects this philosophy. It comes from the Chinese moso bamboo tree, which requires time and patience in watering before it shows any growth above ground. Once it finally breaks through, it can grow up to three feet in a single day and reach towering heights in the next weeks. “That’s the essence of my work,” Larsson explains. “If we nurture our foundation, personally, relationally, and professionally, we create the conditions for exponential growth. Without a strong root system, everything becomes fragile.”
The importance of values became personal for Larsson in 2009. Immersed in his corporate career, he realized he had clarity in his professional identity but was disconnected from his personal and relational life. “I felt consumed by the corporate world,” he reflects. “I knew who I was professionally, but I was unconscious of my personal and relational values. That imbalance made me crash and burn, and the journey to rebuilding myself began.”
With the guidance of a therapist, he began rebuilding his life around what truly mattered to him. He identified five core values, joy, courage, care, curiosity, and simplicity, and has lived by them ever since. “When I revisit these values every day, I make sure my life is aligned, personally, relationally, and professionally,” he says.
This personal awakening is now the framework for the MOSO program. “Everyone has a set of core values,” he says. “The challenge is to make them concrete. Once you do, it changes everything. Communication becomes clearer, leadership becomes authentic, and life feels aligned.” Through a six-month executive coaching journey, Larsson helps leaders uncover their own values, beliefs, missions, visions, and ambitions, which, combined, create sustainable growth and success in all areas of life.
The company’s flagship initiative, the Lead with Clarity program, embodies this approach. Designed for executives and leaders, it combines coaching, training, and reflective exercises to help participants discover their natural leadership style, challenge limiting beliefs, and craft a clear vision and mission for their lives and work. “Leadership is not about managing others,” Larsson emphasizes. “It’s about knowing yourself deeply, standing in your values, and inspiring those around you.”
Larsson believes that well-defined core values are the key cornerstone of leadership. Without defined values, leaders often chase goals that leave them unfulfilled, teams struggle with misalignment, and organizations drift away from their purpose. “If we are not in tune with our core values, we struggle professionally, in our relationships, and even within ourselves,” he explains. “We feel that something is off, but can’t put a finger on it. That’s because we are missing the clarity that becomes our compass in all areas of life.”
To bring this philosophy to scale, Larsson is expanding MOSO beyond coaching. He is developing a digital self-assessment application that allows people to identify and align their core values. He is also writing his upcoming book, The Clarity Gap, to share his framework more broadly.
He envisions a future of helping millions worldwide live in closer alignment with their core values. “When we are sustainable on the inside, we can create sustainability on the outside,” he says. “Sustainable people can create a sustainable world, but it has to start from within.” From one-on-one coaching with global executives to building tools that can reach millions, MOSO is steadily nurturing its forest of bamboo, rooted in clarity and values.
Ultimately, for Larsson, the work is embedded in awakening people to what already exists within them. “I believe people are perfect by default,” he says. “My role is simply to help them reconnect with what makes them whole.”
