The EV maker officially launched its lower-priced Firefly brand in China on Apr 19, with plans to gradually reach global markets
[SINGAPORE] Chinese electric vehicle (EV) maker Nio delivered 23,900 vehicles in April 2025, marking a 53 per cent year-on-year increase, the company said on Thursday (May 1).
The total comprises initial deliveries from Firefly, the company’s newly launched small smart high-end EV brand, alongside 19,269 vehicles from its premium smart EV brand Nio, and 4,400 vehicles from its family-oriented brand Onvo. This has taken its cumulative deliveries to 737,558 as at Apr 30.
Firefly was officially launched on Apr 19, with deliveries in China beginning later that month. Nio said it plans to expand the brand to global markets in the near future.
Nio noted that Firefly is built on its strengths in research and development, design, safety standards and intelligent technologies. It added that Firefly reflects its brand DNA of being “vivid, thoughtful and solid” and “offers a vivid driving experience where users can embrace the freedom to glow”
The EV maker is listed on the New York Stock Exchange, with a secondary listing on the Singapore Exchange and the Hong Kong Exchange.
The launch of its Firefly brand follows the company’s weak performance in the fourth quarter, with a net loss of 7.1 billion yuan (S$1.3 billion) despite delivering a record number of vehicles in that period. This brought Nio’s net loss for the 2024 financial year to 22.7 billion yuan.
Nio noted then that it has been incurring losses since its inception. Nonetheless, it believes that its financial resources “will be sufficient” to support its operations in the ordinary course of business over the next 12 months.
“Looking ahead to 2025, we will sharpen our focus on enhancing profitability by driving cost reductions through technological advancements, optimising operational efficiency and accelerating scalable growth,” said Nio chief financial officer Stanley Qu.
Shares of Nio closed down US$0.18 or 4.2 per cent at US$4.13 on SGX on Wednesday.
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