Posts Tagged ‘Heinerscheid’
Alissa Heinerscheid: Bud Light Marketing VP Who Lost Her Job Over Dylan Mulvaney Controversy Won’t Speak as Friend Says, ‘She Can’t Talk About It’
The Bud Light marketing executive associated with the brand’s disastrous Dylan Mulvaney campaign is “not supposed to talk” about the incident, according to a friend she was seen walking with on a street in New York City. Alissa Heinerscheid, 39, was approached by the Daily Mail for the controversial marketing campaign with the transgender influencer.…
Read MoreDaniel Blake: Second Bud Light Executive Placed on Leave Days after Alissa Heinerscheid Was Replaced Amid Dylan Mulvaney Controversy
A second top Bud Light marketing executive has been placed on leave amid criticism and calls for a boycott over their recent collaboration with transgender influencer Dylan Mulvaney, according to reports. Daniel Blake, who was in charge of Anheuser-Busch’s mainstream brands’ marketing, resigned from his position on Sunday, the Wall Street Journal reported. This comes…
Read MoreAlissa Heinerscheid: Bud Light’s Under-Fire Marketing VP Behind Partnership Deal with Dylan Mulvaney Goes on ‘Leave of Absence’ as Company Goes for Replacement
The Bud Light marketing executive who was behind the controversial ad campaign with trans activist Dylan Mulvaney has taken a leave of absence, according to a report. Alissa Heinerscheid, who joined as vice president of marketing for the popular beer in June 2022, will be replaced by Budweiser global marketing VP Todd Allen, Ad Age…
Read MoreAlissa Heinerscheid: Leaked Photos Show Bud Light Executive Who Wants to Update Company’s ‘Fratty Image’ Drinking Beer at 2006 Harvard Boozefest
The Bud Light executive, who claimed the alcohol brand needs to move away from its “fratty” and “out-of-touch” image, has appeared in old photos downing beer at an alleged “haven of inebriated ditzes.” Alissa Heinerscheid, vice president of marketing for Budweiser, can be seen in several leaked photos from 2005 partying at Harvard “boozefest.” The…
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