Tencent, NetEase rethink Japan approach as game strategy stalls

Tencent, NetEase rethink Japan approach as game strategy stalls

TENCENT Holdings and NetEase are reconsidering or scaling back many of their investments in Japanese studios, after years of spending yielded few hit games and the Chinese market staged a comeback. NetEase has cut all but a handful of jobs at its Ouka studio in Tokyo, according to people familiar with the matter.  It intends…

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‘World of Warcraft’ returns to China as Blizzard and NetEase end spat

Tencent, NetEase rethink Japan approach as game strategy stalls

NETEASE reached a new agreement to distribute games in China for Microsoft’s Blizzard Entertainment, salvaging a 15-year relationship and reviving titles like World of Warcraft for the world’s biggest gaming market. With the deal, famed franchises like StarCraft, Diablo, Hearthstone and Overwatch will once again be live for players in China. The Hangzhou-based publishing giant…

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‘World Of Warcraft’ Among Games Pulled From China As Blizzard, NetEase Partnership Ends

‘World Of Warcraft’ Among Games Pulled From China As Blizzard, NetEase Partnership Ends

NetEase Inc. and Blizzard Entertainment have had a 14-year partnership that has come to an end after failing to reach an extension agreement. The two sides had brought franchises like “StarCraft,” “Diablo,” “Overwatch” and “World of Warcraft,” to players in mainland China in an agreement that will end in January. Blizzard has said that they…

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