Until fairly recently, gummies were seen more as a novelty than a serious part of the supplement industry. It was long thought that, due to inherent limitations in their formulation, gummies lacked the efficacy of other supplements and couldn’t be improved.
Gummy manufacturers like TopGum have since challenged that assertion, proving over time that gummies can be made to deliver active ingredients effectively without compromising the delicious taste people have come to expect from gummy supplements.
Following TopGum’s success, competition has since exploded among gummy VMS, and although this has made for a crowded market, TopGum firmly believes that this dynamic environment gives it the motivation it needs to remain innovative in creating gummies that are both healthy and tasty.
Employing Advanced Gummy Manufacturing Technologies
Important nutrients, such as magnesium, iron, creatine, and electrolyte solutions, have historically been difficult to incorporate into healthy, palatable high-dose gummies.
For example, many iron supplements, gummy or otherwise, are known to cause gastrointestinal side effects and have an unpleasant taste, resulting in poor consumer adherence. To address these issues, TopGum’s iron gummy uses a fiber-based matrix to help mitigate common side effects associated with iron intake.
TopGum also microencapsulates its iron in-house, giving it full control over its stability, potency, and targeted release. These benefits culminate in a gummy that delivers strong efficacy and flavor appeal, qualities found in TopGum’s high-dose magnesium, creatine, and electrolyte gummies, as they use the same manufacturing technologies.
Making Gummy Supplements Truly Accessible
One of the most common criticisms of gummy supplements is that they contain high levels of sugar to counteract their otherwise unpleasant taste. While they still work as intended insofar as they provide a specific nutrient, many consumers, particularly those who actively engage in fitness, sports, or wellness, don’t want palatability to come at the cost of health benefits. In fact, many fitness enthusiasts and athletes avoid certain sports drinks and other electrolyte solutions for the same reason.
Recognizing the need for an electrolyte solution that provides nutrients like sodium and potassium without compromising taste by adding sugar, TopGum created its own electrolyte gummy. This gummy matches the active levels of popular sports drinks with less sugar, or the need for liquid consumption, providing users a portable and potent-but-healthy alternative to functional beverages that still tastes good.
Dedication to Lasting Partnerships
The people at TopGum are as savvy in the boardroom as they are in the laboratory, a fact made most apparent by their dedication to operating as a true custom-made partner. TopGum’s formulations are developed specifically for each brand, tailored to its target audience, positioning, and regulatory needs. This approach includes supplement brands that cater to audiences in wellness, fitness, sports, and even those seeking clinical-grade supplements.
TopGum’s partners receive what the company describes as a high-touch, “VIP-level” collaboration, allowing them to work with the manufacturer’s R&D, regulatory, and commercial teams throughout the development process.
By combining advanced technology with deeply personalized partnership strategies, TopGum stands out as a uniquely high-quality gummy manufacturer that continuously pushes the limits of what a gummy supplement can be.
