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Triller, the fusion of AI and Combat Sports and how it became 2023’s most anticipated Public Listing

June 12, 2023
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Triller, the fusion of AI and Combat Sports and how it became 2023’s most anticipated Public Listing
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In a bold intersection of trends that many might not have anticipated, one company stands out Triller stands at the cutting-edge juncture of Artificial Intelligence (AI) and Combat Sports, two of the hottest sectors in today’s market. Leveraging its prowess in these domains, Triller is emerging as a powerful contender, defining the future of technology.
Triller, the AI-driven social media and music video app, is reimagining how artists, influencers, and brands engage with their audiences. It has smartly positioned itself as more than a social media platform, morphing into a technology company using AI to enhance the user experience across its platform.

The transition is strategic. Triller is venturing into the $136.6 billion AI market, poised for rapid growth of 37.3% from 2023 to 2030. The company’s tech platform integrates AI-driven content creation, analysis, moderation, audience management, social messaging, and e-commerce enablement. Triller’s unique AI technology stack gives creators the power to connect and grow their audiences at a super-human scale.

Triller
Triller

What’s even more intriguing is Triller’s deep involvement in combat sports, an industry experiencing a surge of interest and growth. Triller Fight Club, their combat sports division, brought a fresh perspective to the traditional boxing and MMA space, integrating entertainment elements like live music performances and celebrity appearances. Triller Fight Club came out of the gate very strong, with its first performance, produced by Ryan Kavanaugh Hollywoods 25th highest grossing producer, The Tyson V. Jones event in 2020 becoming the 6th highest digital PPV of all time, followed by the Jake Paul vs Ben Askren megaevent also produced by Kavanaugh. After 15 plus events Triller acquired the fastest growing combat sports league Bare Knuckle Boxing. Using its AI technology Triller has proved that its AI tech can and does translate to digital sales, such as PPV’s.

This unlikely intersection of AI and combat sports offers a comprehensive entertainment experience, driving engagement, and making Triller a unique player in both sectors.
Triller’s AI technology also extends into its sports segment. The TrillerVerz events are complemented by real-time stats, historical data comparisons, and predictive analysis, offering an immersive fan experience that is a game-changer in combat sports. The synergy between AI and combat sports on the Triller platform offers a new dimension of interactivity and engagement to fans, artists, and influencers alike.

Triller’s business model is diverse, spanning several lucrative sectors. It consists of Triller Network, which focuses on music and entertainment, BKFC and Fite.Tv for combat sports, and Amplify.ai, the conversational AI platform, Julius the largest influencer brand automated portal, and many others. With this multifaceted business model, Triller has a broad revenue stream and vast growth potential.

But what truly sets Triller apart is the performance metrics it has been able to achieve by putting its AI, social media and adtech which has proven results that dwarf Facebook and Google by up to 50x. Triller has demonstrated a 50% or higher response rate on social media, social messaging, and text messaging channels via its Amplify.ai platform. Its client list is diverse and globally recognized, including brands like McDonald’s, Kohler, Nissan, Sony, the NBA, Christian Dior, Campari, UNICEF, NARS, Ulta Beauty, Glossier, and Saks, among another 25,000 brands.

Moreover, Triller’s partnerships with brands and its aggressive engagement strategies yield enormous impressions, open rates, and interactions. It successfully harnesses the power of AI to drive engagement and revenue, securing a place among the top performing AI companies.

An instrumental force behind Triller’s success is the experienced leadership team. Triller’s CTO Joseph Smarr, formerly of Google, and CEO Mahi de Silva, co-founder of Amplify.ai and ex-CEO of AdMarvel and one of the founders of Verisgn a 23 Billion dollar company who set the very foundation for both mobile and digital transactions bring decades of tech and business experience to the table, guiding Triller’s transformation into a tech powerhouse.

Triller’s intersection of AI and combat sports demonstrates how versatile technology can cross boundaries, linking seemingly disparate sectors to create an innovative and immersive entertainment platform. The company’s rapid growth and impressive performance indicate that this is just the beginning of Triller’s journey, and the tech world waits with bated breath to see where the next wave of innovation takes them.

Triller’s investment in both AI technology and combat sports is not a mere coincidence. Rather, it is a strategic decision that reflects the company’s insight into current market trends and consumer preferences. The rise of digital technologies coupled with the demand for personalized, engaging content has propelled Triller to the forefront of these developments.
AI technologies, in particular, are revolutionizing the entertainment industry. The ability to analyze large volumes of data in real-time and generate personalized recommendations for users has become a valuable tool for content creators and platforms. AI also plays a pivotal role in moderating content, ensuring that audiences engage in a safe and positive environment.

In the case of Triller, their AI technologies are transforming the creator experience. Triller’s Ai , built off of Amplify.ai’s natural language processing creates a human element in digital communication, which turns fans into followers, and followers into highly engaged, responsive partners. Triller’s AI-powered platforms, Amplify.ai, Cliqz, Fangage, and Julius, collectively function as a ‘cloud-based brain’ facilitating authentic engagement at an unparalleled scale.

On the combat sports side, Triller is providing an alternative to traditional sports broadcasting. Through their Triller Fight Club events, the company is changing the game by providing an entertainment experience that integrates live music performances and celebrity appearances with high-profile boxing matches. This unique blend of sports and entertainment creates a captivating experience that is drawing in audiences from both sectors, resulting in a major boost to Triller’s user base and engagement metrics.

The diversity of Triller’s business lines is impressive and a testament to the versatility of the platform. It operates in several sectors – social media, AI technology, combat sports, mobile gaming, and digital assets – all contributing to the company’s dynamic growth trajectory.
What makes Triller’s progression even more notable is the company’s emphasis on facilitating authentic connections. Whether it’s the relationship between artists and fans, athletes and supporters, or brands and consumers, Triller aims to foster genuine interactions that translate into long-lasting relationships.

Triller’s strategic positioning at the crossroads of AI and combat sports is not just an experiment in market diversification. It’s a visionary move that recognizes the potential of combining these burgeoning sectors and harnessing their respective strengths to redefine the entertainment industry.

With a robust, versatile platform, a diverse revenue stream, impressive performance metrics, and a seasoned leadership team, Triller stands as a trailblazer in today’s tech landscape. Its innovative business model represents the future of technology and entertainment – a future where AI and sports coalesce, opening up a world of possibilities for users, creators, and brands alike.



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I am an editor for IBW, focusing on business and entrepreneurship. I love uncovering emerging trends and crafting stories that inspire and inform readers about innovative ventures and industry insights.

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