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According to recent research findings by ExpressVPN, Twitter, the popular social media platform, is projected to experience a significant loss in users worldwide over the next year.
Despite recent attention brought on by Elon Musk’s acquisition of the platform, experts anticipate that Twitter will lose approximately 33 million users by 2024.
Within the United States alone, where the highest number of users are identified, over 6% are expected to quit the platform in the current year, signaling a growing disillusionment among certain demographics. Furthermore, predictions state that monthly users in the U.S. will drop by an additional 8% in 2024, reaching a record low of 51 million users, a level not seen since 2014.
While Twitter remains a prominent platform for news, discussions, and social interactions, this decline highlights an ongoing challenge for the company to retain its user base.
Additionally, Twitter’s employee count has drawn criticism. Currently standing at 1,800 employees, the number is actually lower than what the company had in 2012, which raises questions about the platform’s ability to adapt and grow. As Twitter navigates the evolving social media landscape, this reduction in headcount may be seen as a strategic move, but it does raise concerns about the company’s ability to innovate and maintain its competitive edge.
On the brighter side, and after facing initial challenges, the platform’s subscription service – Twitter Blue has received positive feedback following its relaunch. Despite a slow increase in user adoption, those who have subscribed to Twitter Blue have praised its premium features, including enhanced customization options and an ad-free experience. This suggests that Twitter Blue may offer a potential revenue stream and cater to users seeking a more refined social media experience.
Notably, this revamped offering has also played a significant role in building trust for Elon Musk, who acquired Twitter. By filtering out fake influencers and prioritizing authentic user experiences, Twitter Blue has created a more reliable and genuine online environment. With this positive momentum, Twitter aims to continue refining its offerings and attracting a loyal user base.
In a heartwarming testament to the power of Twitter, the most-liked tweet on the platform remains a post announcing the passing of the late Chadwick Boseman by the actor’s family. This touching tribute to the acclaimed actor’s legacy continues to resonate with users, serving as a reminder of Twitter’s ability to connect people in times of both joy and sorrow.
As Twitter prepares for Twitter Day 2023, these findings shed light on the platform’s current state and the challenges it faces moving forward. It remains to be seen how Twitter will adapt its strategies to address the declining user base, revitalize its employee count, and leverage the potential of offerings like Twitter Blue to ensure its relevance in an ever-changing social media landscape.
Disclaimer: The information presented in this article is based on current projections and may be subject to change.
