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Apple’s new savings account draws $1 billion in deposits within days of launch; what’s the appeal [details]

May 14, 2023
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Apple’s new savings account draws $1 billion in deposits within days of launch; what’s the appeal [details]
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Apple has recently launched a new savings account, and in just four days, it has already attracted nearly one billion dollars in deposits. The new account, called “Apple Savings,” is being offered in partnership with Goldman Sachs and boasts several features that are designed to appeal to Apple’s customer base.

According to sources familiar with the matter, the account offers a competitive interest rate of 4.15% Annual Return, no monthly fees, and no minimum balance requirements. Customers can also easily access their account information and manage their savings directly from their Apple devices.

Apple.IANS

The response to the new savings account has been overwhelmingly positive, with many customers praising Apple for offering a convenient and user-friendly banking solution. Some have even speculated that the company’s entry into the financial services market could signal a shift in the industry, as more tech companies begin to offer financial products and services.

Apple’s New Foray

Apple has long been known for its innovative products and services, and the new savings account is no exception. By leveraging its existing customer base and brand recognition, the company is able to quickly gain traction in the highly competitive banking industry.

Of course, there are still some questions about how successful Apple’s foray into banking will ultimately be. While the initial response has been positive, it remains to be seen how many customers will ultimately switch from their current bank to Apple Savings. Additionally, there are concerns about the security of customers’ financial information, as well as the potential for the company to use their data for other purposes.

Goldman Sachs

Representative Image.Reuters

Despite these concerns, however, it seems clear that Apple’s new savings account has struck a chord with many consumers. By offering a simple, user-friendly banking solution that leverages the company’s existing strengths in technology and design, Apple has once again disrupted a traditional industry and set itself up for even greater success in the years to come.



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Tags: AccountAppealAppleApple CEO Tim CookApple Inc.ApplesBank accouintBanking industrybanking solutionbillionDaysDepositsdetailsDrawsGoldman SachsGoldman Sachs USLaunchSavingssavings accountsavings accountsWhats
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I am an editor for IBW, focusing on business and entrepreneurship. I love uncovering emerging trends and crafting stories that inspire and inform readers about innovative ventures and industry insights.

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