How Travis Kelce’s March 2026 Tommy Hilfiger Role Led to a Holiday Campaign With Jisoo

Tommy Hilfiger has built part of its 2026 marketing around a group of global ambassadors. Travis Kelce was named in March as the brand’s global brand ambassador and creative collaborator. PAGE Magazine’s holiday campaign feature, published on 7 November 2026, includes Kelce, Jisoo and Romeo Beckham.

Three pieces of fashion coverage describe the arrangement: MR Magazine on the March appointment, FashionUnited on the autumn campaign, and PAGE Magazine on the holiday campaign. Together they describe a partnership that starts with autumn 2026 campaigns and extends into a spring 2027 product line.

A March Appointment Named Kelce Global Brand Ambassador

On 30 March 2026, MR Magazine reported that Tommy Hilfiger had named Travis Kelce as its global brand ambassador. The report describes Kelce as a creative collaborator who will front a series of the brand’s campaigns.

FashionUnited quotes Tommy Hilfiger calling Kelce “one of the most magnetic figures in sport and culture today.” The appointment is tied to the brand’s Prep Made Current identity. MR Magazine says the aim is to refresh that identity through Kelce’s more expressive, personality-led style.

The partnership is described as multi-season.

The autumn campaign, the holiday feature and the planned menswear line are covered in the sections that follow.

Deal Scope as Reported
MR Magazine reported on 30 March 2026 that Travis Kelce will front Tommy Hilfiger campaigns from autumn and winter 2026 into spring 2027, with a co-designed menswear and accessories line in spring 2027.

A Multi-Season Deal Moving Into Menswear Design

MR Magazine says Kelce will front a series of campaigns starting with the autumn and winter 2026 season and continuing into spring 2027. The partnership moves from autumn 2026 campaigns into a co-designed spring 2027 menswear line. That line includes accessories as well, according to the same report.

FashionUnited describes the same scope: campaign work plus expected co-design of menswear and accessories that refresh the Prep Made Current vision. It adds that Kelce is expected to wear the brand’s clothing throughout the coming NFL season.

The spring 2027 date comes from MR Magazine.

Read together, the reports place Kelce in three roles: fronting campaigns, co-designing menswear and accessories, and wearing the brand during the NFL season, which FashionUnited expects.

The Only in New York Campaign for Autumn 2026

FashionUnited reports that the fall 2026 campaign, titled Only in New York, was unveiled on a Tuesday, a week before the 2026 NFL season began.

Lachlan Bailey shot the campaign, set at The Plaza Hotel, where Tommy Hilfiger lived for over a decade and where Kelce appears as guest in residence.

The article names Tommy Hilfiger, Dee Hilfiger, Gigi Hadid, Jisoo, Peggy Gou, Frances Tiafoe and Carmelo Anthony as part of the campaign, which also features Kelce.

The debut falls within the autumn 2026 start that MR Magazine gives for Kelce’s campaign work.

Kelce and Jisoo appear in both the autumn campaign and the holiday campaign, so the same two names run across both seasons.

A Winter Holiday Campaign Released in Weekly Videos

PAGE Magazine published its feature on the holiday campaign on 7 November 2026. The campaign is titled around the idea of the perfect holiday. Its core premise is that no single formula works for everyone, and that the right holiday is the one that feels personal.

The campaign uses a series of weekly video releases leading up to the holidays. The videos show the cast’s traditions, habits and preferences.

PAGE describes Kelce and Jisoo as global ambassadors. Kelce is looking forward to his first holiday season as a married man and wears a wool chore jacket with Josh Hart. The feature describes Jisoo’s ideal day as sleeping in, ordering dinner and having dessert arrive at the same time. She wears a cable-knit sweater with Florian Wirtz.

Other cast members are actor Arón Piper, Florian Wirtz, Quen Blackwell, Josh Hart and Jérémy Jacquet. Piper heads to northern Spain for a winter swim. Wirtz, a Liverpool FC player, competes with his sister for DJ duties. Blackwell takes holiday lighting further with a festive drone show, and Jacquet introduces Guadeloupean music into the seasonal mix. Hart, a basketball player, brings curry goat into his celebrations.

Each profile pairs a holiday habit with a garment. The collection is available through tommy.com, TOMMY HILFIGER stores worldwide and select wholesale partners throughout the season.

The partnership moves from autumn 2026 campaigns into a co-designed spring 2027 menswear line.

Romeo Beckham’s Role and a Separate TOMMY JEANS Project

PAGE says Romeo Beckham is extending his relationship with the brand and presents him as a younger take on the Hilfiger look.

The article also says Beckham closed the Spring 2027 runway show at The Plaza Hotel during New York Fashion Week.

PAGE also names Yasmin Wijnaldum as Beckham’s co-star in the TOMMY JEANS Winter 2026 campaign. In that project the pair explore the open road in worn-in denim, Western plaids and relaxed Americana. That campaign is separate from the holiday campaign.

Tommy Hilfiger is quoted on the campaign’s family theme. He says family has always meant a great deal to him and has shaped the brand since the beginning, and that the campaign shows a side of the cast people do not often see.

Timeline and Open Details

30 March 2026: MR Magazine reports Kelce’s appointment as global brand ambassador and creative collaborator.

Autumn 2026: the Only in New York campaign debuts a week before the NFL season begins, according to FashionUnited.

Spring 2027: a co-designed menswear and accessories line is planned, according to MR Magazine.

7 November 2026: PAGE Magazine publishes its holiday campaign feature.

Still open: exact launch dates for the holiday campaign and the co-designed collection.